This didn't start this week. The JAAC — banned last month under Pakistan's anti-terrorism laws — has been leading protests for months over electricity prices, wheat flour costs and detained civil rights leaders, and it's already left dozens dead, including seven people (four police, three protesters) killed in Rawalakot last month alone. PoJK officials have asked Islamabad for another 4,000 paramilitary personnel plus seven battalions of Rangers — roughly 6,000 more troops — on top of the 10,000 already deployed since June. The July 15 march also lands right before PoK's own legislative elections on July 27, which is very likely not a coincidence. JAAC's own statement doesn't read like a group looking to de-escalate: "We will take revenge for the blood of the deceased from these killers."